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Client: Joshua Lackey,
Japan Auto Repair - Type: Brand Identity
- Elements: Logo Design, Business Card Design
Overview
A client requested a brand revision due to buying the business from its previous owner. The client wanted to give a modern yet classic garage feel for a new logo design and various business collateral.
INITIAL DIGITAL SKETCHES
My quick 30 minute sketches made in Procreate during initial consultation.
COMPONENTS
After our initial consultation, we collaborated on visual components and aesthetics for the branding. The client had specified components to include in the design:
- Gears
- Wrenches
- “Established in 1988”
- “Auto Repair” main focus
- Retro Feel
CONCEPTS
The client decided to lean towards a classic retro feel instead of playing with the namesake. Gears, wrenches, and various car memorabilia became the focus.
CHOOSEN DESIGN
COLOR PALETTE
A minimal color palette was requested, with an inital cherry red through iterations was muted down.
Initial Exploration
Revision 1
Revision 2
Final Version
FINAL DESIGNS
BUSINESS CARDS
Proof of Concept
Front and Back Designs
Final Cards